$("#ticker1").ticker();
$("#ticker2").ticker({ effect: "slideUp"});
$("#ticker3").ticker({ effect: "slideDown"});
$.fn.ticker.defaults = { controls: false, //show controls, to be implemented interval: 3000, //interval to show next item effect: "fadeIn", // available effects: fadeIn, slideUp, slideDown duration: 400 //duration of the change to the next item };