Today's advanced web technologies make it possible to create remarkable effects in the browser. While these effects can be gimmicky, when employed in the right way they can result in a distinctive and memorable website.
One fairly recent web design trend is parallax scrolling, which involves the background moving at a slower rate to the foreground, creating a 3D effect as you scroll down the page. It can sometimes be overwhelming, but when used sparingly it can provide a nice, subtle element of depth.